Book titles can be challenging for an author. In a noisy world where everyone is competing for people’s attention, how do you distill the essence of a 300 page book into a title and strapline of just a few words? And do so in a way that makes a reader want to pick the book up or click for more?
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Why my book is NOT called 'Why Mindfulness Is…
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Book titles can be challenging for an author. In a noisy world where everyone is competing for people’s attention, how do you distill the essence of a 300 page book into a title and strapline of just a few words? And do so in a way that makes a reader want to pick the book up or click for more?